On March 27th, 2008, Jeff Walker released his much-awaited Product Launch Formula 2.0. Numerous affiliates promoted the product and it did VERY well.
However, some affiliates were much more effective than others. Some affiliates made no sales, while others made DOZENS of sales. As one of the affiliates who made dozens of sales, please allow me to share with you what I consider the "traffic secrets" that made the difference. Hopefully, you can apply some of these techniques in your own marketing. What will perhaps shock you is the fact that NONE of the things that I did are really new. They are just good old-fashioned marketing and traffic generation tactics that you already intuitively know.
They are also the traffic generation and sales secrets that I have freely taught in my writings since 1998. Here, in no particular order, are my very effective, super affiliate traffic secrets. 1) Effective Copywriting. I think of all my marketing efforts as "basic copywriting.
" So no matter whether it's article marketing, forum posting, blogging, email marketing, or using other techniques, I use proven copywriting techniques. That means that I consistently use benefit-filled headlines, and sub-headlines. That means that I answer the "what's in it for me?" question.
That means that I "get insider the conversation going on in my prospect's head." You'll see what I mean as I share what proved to be my most effective tactics. However, I began with BASIC keyword research.
but with a twist. I simply asked myself, "What will hundreds. perhaps thousands" of people be looking for on the day that Product Launch Formula 2.
0 launches. The obvious answer to me was "the best bonuses offered by affiliates marketing Product Launch Formula 2.0." Therefore, my marketing efforts centered around THAT fact. Please notice that anyone who enters a similar term into a search box WOULD be actively shopping for the best Product Launch Formula bonus. Therefore, by choosing a VERY focused term to concentrate my efforts on, I laser-focused on buyers! 2) Email Marketing.
One time-tested method that I used in reaching clients who would benefit the most from Product Launch Formula 2.0 was my email newsletter. Sticking with the premise that effective affiliate marketing is just good copywriting, my emails had to follow proven copywriting principles too. Since your emails CAN'T work unless they're actually opened and read, I had to use "headlines" that accomplished this task.
I had to use benefit-filled email subject lines. Knowing how much of a challenge email marketing can be, and knowing how difficult it can be to build a subscriber database, the question of "What would be the best bonus possible?" also became glaringly obvious. So, part of my bonus package was a solo mailing to a list of 120,000. Needing to protect my clients from questionable products, I had to emphasize in my email marketing (and in my other marketing) that I had to approve ALL solo mailing before they were locked in.
So, I had to do pre-launch coordination. Since my solo mailings were on a first-come, first-served basis, that introduced the scarcity factor. Incidentally, as Jeff indicated that he would have a relaunch of Product Launch Formula 2.0 on April 2nd, 2008, I had to ask if that bonus was still viable. The bonus still made sense but could only be offered to a few, and all of those mailings would have to be scheduled for June 2008 or later. 3) Article Marketing.
Deciding to target the term "product launch formula bonuses," I wrote over a dozen keyword optimized articles on that topic. These articles were distributed via article distribution services as well as posted to my websites, blogs, etc. Simple, yet effective. While many people were busy arguing about whether or not articles worked any longer.
especially in the short-term. I simply used them. 4) Search Engine Marketing. Basic copywriting applies to search engine marketing too. So, the few ads that I ran using pay-per-clicks all had benefit-filled headlines. They all also had my most important keywords right in the headlines and bodies of the listings.
The articles, blog posts, etc., put in the search engine spiders' paths ALL were optimized for my primary keywords. Therefore, on launch day, Google was kind enough to give my listings 6 out of 10 front-page places for the term "Product Launch Formula Bonuses" and "Product Launch Formula Bonus." The number of front page listings that I had for that critical term fluctuated from time to time but was always between 3 and 6 out of 10. Most of the "Search Engine Results Pages (SERPs) listings that I had did something MUCH more critical though.
They actually DESCRIBED my Product Launch Formula Bonus Package. Yes, you could look on the front page of Google, and right there you could read that Willie Crawford was offering: - A solo mailing to 120,000 - Free access to a 2-day seminar that others would pay $1997 for. and that this seminar was guaranteed not to be a pitch-fest! - Two 1-hour one-on-one consulting sessions The wording that showed up in the search engine listings was deliberate and critical! It told those that I would not reach through any of my other methods exactly what they would get when they purchased through my Product Launch Formula affiliate link. 5) Specific Ordering Instructions.
Since it would be extremely easy for customers intending to order through my affiliate link to inadvertently order through another affiliate's link, I gave very specific instructions on HOW to order. I "redeployed" my homepage at http://WillieCrawford.com for this purpose. On that page, I told them: - How to clear their cookies (complete with a Camtasia Video demonstrating the steps for Internet Explorer and Fire Fox users).
- How to coordinate approval of the product to be offered through their solo mailing in advance. Basically, I asked them to submit a ticket through my helpdesk. I knew that the helpdesk would prove the be the most reliable communications method practical.
- What the different parts of my bonus package was. - What affiliate link they absolutely had to use in order to qualify for my bonuses. 6) Becoming An Authority Site My friend, Dr. Mani, had often written of his Authority Site Process. He also offered a special on his Authority Site Process Course that I decided to enroll in and then follow as closely as practical. It did involve a little work, and my schedule was busy enough that I wasn't sure that I'd follow through, but I did force myself to.
although not always in a timely fashion. I directly attribute what I learned in Dr. Mani's Authority Site Process Course with dozens of front page listings for numerous keyword phrases :-) With my concentrated efforts, I became such an "authority" that within just a few days, I had several competing affiliates listing THEIR bonuses on my "Product Launch Formula Discussion Forum." On launch day, members of The Internet Marketing Warriors began comparing bonuses right on the Warrior Forum. Several times they referenced my forum as a resource set up to impartially discuss "Product Launch Formula Bonuses".
providing links to that forum. This resulted in other affiliates listing their bonuses on my forum (boosting its authority), and in more search engine relevance since Google also noticed the links from The Warrior Forum to my forum. As you can see, NONE of the traffic secrets that I used to get my Product Launch Formula Bonus Package noticed were rocket science. What is perhaps not so obvious is that everything that I did was very scientific. Everything that I did was tested and tracked very closely.
The results were irrefutable! I've just shared with you EXACTLY how I generated dozens of sales for a $1997 product as an affiliate marketer. None of those things required any large cash outlays. They just required taking a little action. and THAT is the real secret ;-).
Willie Crawford is an Internet marketer with over 11 years of experience at generating massive website traffic, and sales using viral marketing techniques. Viral Document Toolkit is his favorite tool for creating rebranded PDF ebooks in minutes. Checkout the demo video at: http://ViralDocumentToolkits.com