All businesses need a plan or blueprint. If you don't have a plan, you will end up building the great tower of Babel. Every great project, business etc etc.start with a great plan.
Have you ever seen a house or building go up without a plan? Have you ever seen an author write anything without first drawing up a plan (yours truly being the exception here ha ha!) If you don't have a plan all you will end up with is a bunch of miedx wosdr that don't make sense. Before you build you must plan. As you create, build, review and analyze your Content such as Articles, you'll be continuously refining your original Idea/Concept or in other words will be referring to you're the plan that you first started out with. And by the same token, you will be uncovering exciting topics that you can use to build quality content pages. The best way to score with both Search Engines and your potential customers/visitors is to focus your material on a single theme/concept and to have each article focus on a topic or better yet, a Specific Keyword related to that theme.
A diluted theme-based concept that touches on several unrelated topics will rank poorly with the Search Engines. Search Engines want to see a tightly focused theme across all pages. A diluted site will also rank poorly with your visitors who do not see the quality and depth of information that they are seeking about a particular subject.
As a result, your visitors do not consider you a credible source and with a mouse click, they are off to find a more satisfactory place to solve their problems. So how do you decide which topics (i.e., Specific Keywords) to write about? Choose those that. ? fit with your Theme/Concept ? concentrate on keywords with a good PROFITABILITY score ? provide you with the opportunity to build good content ? have a good number of POSSIBLE PARTNERS (to monetize your traffic) ? you know about (or can research) and enjoy. When you're ready to write your material such as articles, start with the keywords that have the best combination of high DEMAND and low SUPPLY, interest/passion, and viable monetization options.
Then take a highly profitable keyword and write an article or develop a Keyword-Focused Content Page for your site. The kind of page or article that both human visitors and Search Engines want and love!.
David McLauchlan has this outstanding e-book titled "Article Cash Creator"
This ebook is making a lot of people very rich